marketing degree potential

Marketing Degree Jobs: The Opportunities You Will Have

Are you multi-talented in the realms of communication, creativity, analytics, and technology? If so, pursuing a marketing degree might be the right career trajectory for you. Marketing is an ever-growing field with many job options in a variety of industries.
Here, we will discuss what marketing is, the skills necessary needed, jobs, the career forecast, and educational requirements to help you decide if a marketing degree is right for you.

What Is Marketing?

marketing fields

Marketing is everywhere. We see evidence of marketing on television, the Internet, the radio, billboards, and even the products we buy and the clothing we wear. Marketing is the process of promoting and subsequently selling a product, service or brand.

Marketing Steps

The goal in marketing is to create mass public interest in someone or something to create revenue from this interest. Marketing is a complex process that involves the following steps:

  • 1
    Establish an opportunity for financial gain
  • 2
    Become acquainted with the target audience
  • 3
    Research any competitors
  • 4
    Create short- and long-term goals
  • 5
    Develop a strategy to reach the target audience and outshine competitors
  • 6
    Analyze opportunity costs and build a budget
  • 7
    Act on the opportunity

Marketing Strategies

Marketing strategies include advertising and promotion. These strategies are designed to make money, yet they are not singular in their approach. To increase sales, marketers are able to increase the potential for ongoing sales by:

  • Continuously seeking new customers
  • Encouraging current customers to buy more
  • Establishing brands to fit target audiences
  • Finding ways to promote customer loyalty
  • Upgrading products to increase customer interest

Marketing campaigns are designed to reach more customers and better connect with existing customers. All marketing strategies keep multiple benefits in mind when developing the marketing plan.

For example, building a better connection with existing customers is profitable in multiple ways. If customers are loyal to your brand, they are likely to contribute money more than once. They provide free advertising by word-of-mouth recommendations to people they know. These people may also buy the product or service.

Necessary Marketing Skills

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marketing skills

There are many necessary skills required in marketing. Both personal and professional attributes play a role in effective marketing practices. The marketing field uses a combination of creative, financial, and analytical skills. Below are sought-after traits for marketing professionals.

Interpersonal Skills

Communication Skills

Negotiation and Influencing

Analytical Abilities

Creativity

Technical Prowess

Industries with Jobs in Marketing

two businessmen closing a deal while employees are watcing

Most businesses and companies use marketing to some extent because this is how they build a following for their product or service. This is good news for anyone with a marketing degree who is seeking a job.

Every industry, in both the profit and nonprofit sectors, have jobs for individuals holding a marketing degree. Industries to consider include:

  • Auto
  • Beauty
  • Charity (for-profit)
  • Construction
  • Education
  • Fashion
  • Fast-moving consumer goods (FMCG)
  • Gaming
  • Health and pharmaceuticals
  • IT
  • Media
  • Public sector
  • Sports
  • Transportation
  • Travel and leisure
  • Marketing Degree Jobs

Jobs available for those who have earned a marketing degree are aplenty. There are many ways a marketing degree can benefit a company, which creates many roles in those organizations for marketing professionals. Here, we will explore some top marketing degree jobs.

Chief Marketing Officer (CMO)

a marketing officer analyzing a plan

The CMO, or global marketing manager, is the top-ranking marketing executive within a company’s hierarchy. The professional develops the strategies that ensure a company will continually generate revenue from marketing efforts.

Creative Director

a guy with a bulb head representing a creative director

Creative directors orchestrate the creative direction of all marketing and advertising efforts for the company. This is a vital role, as consumers respond most to the creative aspects of any campaign. Creative directors oversee campaigns, drive marketing goals, and direct those in other positions to achieve those goals.

Marketing Director

Marketing Director position

Like the creative director, the marketing director ensures the marketing and advertising directives are executed flawlessly. The marketing director takes a more analytical approach to these efforts rather than a creative approach. These professionals will have responsibilities in sales, company communications and oversight of the company.

Public Relations Manager (PR)

Public Relations Manager written by a marker

PR managers are the skilled communicators that act as a liaison between the company and consumers. They ensure that the image of the company aligns with its mission statement and brand identity.

Advertising Manager

a meeting of the advertising department

The advertising manager plans and carrying any advertising initiatives. Advertising is how a brand or company communicates with its target audience. This position requires a strong awareness of the target audience, goal setting, and strong follow-through to reach established goals.

Digital Marketing Manager

Digital Marketing Manager discussing something

The domain of the digital marketing manager exists in the electronic world. This position handles all strategies and implementation pertaining to marketing and advertising online. Digital marketing managers may develop methods to increase traffic to the company website and create new customers from online channels.

Brand Manager

Brand Manager

A brand manager directs and alters the image of a company, product or individual based on a set of defined and desirable characteristics for which the brand has decided to embody.

Social Media Manager

Image representing a Social Media Manager

A social media manager plans, organizes and executes all social media strategies for the business. These professionals must fully understand the mission and branding of a company or individual to keep all social media posts aligned with these core concepts.

Event Planner

Event Planner doing work

An event planner organizes meetings, conferences, and events for the company or individual. There are many elements to organize and arrange for these events. Tasks may include securing venues, setting up transportation, delegating tasks to others, and coordinating any other elements necessary for a meeting.

Market Research Analyst

Market Research Analyst looking at stats

Unlike many other roles involved in marketing, market research analysts have a behind-the-scenes role. Market researchers collect data and statistics about target audiences and competitors. This data is used to establish branding, marketing campaigns, and advertising strategies. Market research is the guiding force behind all marketing endeavors, as it can predict the profitability of any opportunity.

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Academic Requirements for a Marketing Degree

A marketing degree is typically required to get jobs in the marketing industry. There are core courses that many bachelor’s programs include in the curriculum for this degree. These courses will vary by name, but they will have the same fundamental principles taught within the courses.

Some courses that may be involved in a bachelor’s marketing degree include:

  • Brand Strategy
  • Business to Business Marketing
  • Consumer Behavior
  • Corporate Finance
  • Market Research
  • Marketing Channels
  • Marketing Management
  • Social Media Strategies

A bachelor’s degree in marketing may be enough to secure a job, but many employers are seeking candidates with further education, including those with a master’s degree, Ph.D. or other continuing education credentials.

Marketing Job Prospects and Salary

According to the U.S. Department of Labor’s Occupational Outlook Handbook, jobs in marketing are growing much faster than average. There are millions of marketing jobs available, depending on the industry, position, and sector. Marketing jobs are predicted to increase by 10 to over 22 percent from 2016 to 2026.

The handbook also reports that the median annual salary for marketing managers is around $132,250 as of May 2017. Similarly, the median salary for PR managers and advertising managers in 2017 was over $106,000 per year. In the same year, individuals involved in market research had a median salary of around $63,000 per annum.

A marketing degree provides a great deal of job growth and salary earning potential. The demand for qualified marketing professionals is expected to increase throughout the coming years.

Conclusion

For those who want to learn the skills of marketing, earning a marketing degree is a step toward a promising career. With many marketing jobs available and an above average expected growth in the field, pursuing this path could prove rewarding.

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